SEO/SEM
Search Engine Optimization and Search Engine Marketing are two of the most effective ways to promote your brand! Establish accurate and consistent business listings and rank higher in search engine results, such as Google. Our solutions are the most comprehensive business listing solutions on the market.
What’s Available:
- On page SEO including sitemap submissions, robots.txt file creation, internal linking, header structure, meta titles and description and 50 more tasks!
- GA4 creation and integration to measure success.
- High Quality backlinks with high domain authority websites. (20/month)
- Quarterly Audits.
- Industry Leading Reporting.
- Monthly Campaign Overview Videos.
Additional Information:
Complete Site Audit with On-page Implementation
Having your site align with Google’s standards for on-page SEO is key. Our team runs a full audit and provides feedback on bringing your site to optimum health, setting the stage for you to maximize the campaign.
Keyword Research and Consultation
We do the heavy-lifting on developing a winning keyword strategy. That said, your feedback and collaboration are encouraged. Keyword cluster selection is an extremely important part of the process. We will look at factors surrounding potential keywords, the competitiveness of those phrases, and even how well you are positioned to succeed in reaching the top spots within a satisfactory timeframe.All projects start with a minimum group of 10 keywords.
Competitive Research
With only 10 spots on any given page 1 of Google rankings, we need to know who’s already occupying that space. Based on the keywords we are pursuing we will examine the competitive landscape. Google rewards top-ranking positions based upon the following factors.
- a. Domain Ranking
- b. Backlinks to Domain
- c. Backlinks to Page URL
- d. Web Content (Quality, Length, Intent)
SEO Roadmap
Backlinks have long been a top 3 factor in ranking high on Google. Backlinks are when another site refers back to you in their content. The major search engines want to see that other authoritative sites on the web are counting you worthy of a connection. Our team begins efforts almost immediately to secure strong backlinking opportunities. We create 2 category types of links.
1. Leap Links – Guest Post Blogs | Minimum 2 per month *(Add-on product) We call these “Leap Links” because they are the most authoritative type of link you can acquire. A guest post blog is when another site writes an article and refers back to your domain or a specific URL on your site to reinforce their content. We do all of the work, finding potential referring domains and negotiating the placement of a backlink for you. We even write the content should the referring domain require that. All referring domains are fully vetted. They have little to no toxicity (spam) score. Your referring domain will be in the niche of your industry, which adds to the credibility, have strong domain authority, and get real web trafficMany companies try to fabricate these types of links with Private Blog Networks (PBNs), plugins, or other shortcuts. Google’s quality control has improved greatly over the last 5 years and the only way to effectively backlink in this manner is to accomplish it naturally. The Leap Links you will get on a monthly basis will be exactly what Google is looking for in genuine growth of high-quality backlinks, raising your brand trust.
2. Action Links | 50 Per Month (*Add-on product )Action links show Google that there is a buzz on the web surrounding your domain, your brand, and your content. These consist of a mix of both follow and no follow, citations, bookmarks, blog and forum posting, and more. We replicate the natural virality of what happens when your brand is part of the conversation out there. The search engines will see that you are being mentioned and/or registered on popular sites and it leads to increased rankings and faster results.These 2 link types will accumulate during the course of the campaign, be fully visible in reporting, and their value reflected as you increase in rankings and traffic.
Power Page Content Creation
Content is also an extremely important part of any SEO strategy. Web copy needs to be both keyword-rich and align with the intent of the person who is searching. As your SEO team, we will examine the search trends and create up to a 3000-word piece of content to either be added as a new page or implemented on an existing page. This is called a power page. A power page is a keyword-rich page designed to sway the searches in your direction. Content is a strong differentiator when it comes to beating the competition in organic search rankings.
Dynamic Reporting and Analytics
The status of your campaign will never be a question. Our dashboard will allow you to track website metrics, such as domain authority, keyword rankings activity, view links created, and sort by top domains. Watch the growth of your campaign in real-time, sharing with your team the successes as you hit milestones and propelling to page 1.